Good Housekeeping 1954 Etiquette tips

Cherries Galore!

I was specifically searching for a perfect vintage add
for Maraschino Cherries. I've looked high and low and have had no luck whatsoever. I've decided to post some other great old cherry stuff instead but I'm really, really searching for a true Maraschino cherry advertisement. Anyone out there have one? Let me know, I'd sure love to share it here.

Why Cherries?
I have just made one of my favorite treats, full of pineapple and yummy maraschino cherries! A delicious recipe that my mother made when I was a kid in the 70's and 80's. I'm guessing it originated from one of the wonderful cookbook recipes that find there way here, but then just about everything I ate as a kid came from one of those swell cookbooks. I collect them now. The recipe I made is one my Mom calls "Glorified Rice", it consists of cool whip, pineapple, marachino cherries and cold rice. When I was a kid mom used minute rice, regular cool whip, whole marachino cherries and that was that..sometimes she used a can of fruit cocktail. I have changed the recipe around a bit and renamed it "Moms Ultra Heavenly Cherry Pink Cloud". It is Soooo yummy that I lie awake thinking about it when I know it's in the fridge.  It consists of these simple, yet memory inducing ingredients:



Moms Ultra Heavenly Cherry Pink Cloud Recipe


3 cups cold cooked Arborio rice*
(Arborio is a must as other rices seem to harden in this particular recipe after more than a day in the fridge. The taste and consistency is perfect with arborio)

2 tubs of extra creamy style cool whip

1 can crushed and drained pineapple


10 or more finely chopped maraschino cherries
(to taste)

1/4 cup of the maraschino cherry syrup

1/2 cup granulated sugar



cook and cool your rice. put it in a large mixing bowl and

add the remaining ingredients above. Mix well and

refrigerate for an hour or so. The colder it is, the better.

The maraschino cherries and the maraschino

syrup give it a wonderful pink glow.  I have used up to a half cup of the syrup. It's really a personal taste thing.

I think it's perfect to round out a summer meal or just to

munch on any time. My husband absolutely loves it and is always asking for 'That cloud stuff!'

My kids love it too. The stuff keeps well covered for up to 5 days in a nice cold fridge. It never lasts that long here.

The News is...The Fitted Sheet! 1953

"The sheet that's shaped to fit the bed means easier making, more comfortable sleeping"

At this years white sales you'll find increasing quanities of the fitted sheet, that marvelous new comer. The fitted sheet, you know, is shaped more or less like a box top except that the mitered corners are curved slightly so that they fit around the corners of the mattress and tuck under them.

Properly fitted, such a sheet conforms perfectly to the shape of the mattress, remains beautifully smooth al night long, (even withstanding tossing and turning) and makes bed making so much easier. These fitted sheets are used as bottom sheets with either a regular or a half-fitted (just one end has mitered corners) top sheet.

"Sanforized" for a snug, lasting fit

The first bed sheet stamped with the Pepperell name was sold in 1851

                                               

"Just remember to say "Arrow" at the shirt counter and you'll say "wonderful" at your ironing board!"

ARROW


"In 1825, the detachable shirt collar was invented by a Troy, New York housewife, Hannah Lord Montague, who was looking for an easier way to keep her husband's shirts looking fresh without having to launder them everyday. The idea caught on, and Troy was soon a center of collar manufacturing. Among the companies making collars was Maullin & Blanchard, a small business that started production in 1851. The company eventually became known as Cluett, Peabody and Co, and in 1885, the Arrow brand was born. Within a few years, they were the largest maker of collars in the world.


In 1905, the Arrow Company hired artist J.C. Leyendecker to develop a new image for their collars. He came up with the Arrow Collar Man, a handsome young man wearing the latest style of Arrow collar. This ad campaign that lasted over twenty years, and generated 1000s of fan letters from female fans.


By the middle of the 1920s, times were changing and men were dresing more casually. The days of the stiff detached collar were drawing to a close. The Arrow company decided to switch from collars to shirts. They advertised that in order to get an Arrow collar, one must get an Arrow shirt. In 1930, in an effort to find a fabric that did not shrink when washed, Sanford Cluett, nephew of the founders of the company, developed a process the company named Sanforizing. They ended up licensing this process to hundreds of other companies.


In the 1930s, as Americans turned increasingly to sportswear, Arrow began making sports shirts with open collars and straight cut hems. This trend was interrupted by World War II, when the company made military uniforms, but when the War ended, they expanded their sportswear selections, including slacks and shorts, casual jackets and beachwear. They also continued to make shirts for the businessman, including the new button-down collar. "

Arrow info from VFG Label Resource

Resolutions of a Good Hostess; 1953

But first a word from...

Mmm, good! I'm suddenly hankerin' for a good old fashioned hamburger!

Lustroware was the representative brand of the Plastic Products Division of Borden Chemical, Inc

Bennett's is still around today!

 and now back to our post....

New years Resolutions of a Good Hostess from the Hostess Editor at Good Housekeeping Magazine; January 1953

1.

   I'll try a new type of party for a change. A Tea, a Brunch

   a cooperative party, a pre-dance get together, a post

   theater snack or a dessert-and-coffee party.

2.
   I won't trust my memory. I'll jot reminders down on
   paper and then check items off when they're done.

3.
   I'll plan some entertainment such as games, watching
   a special television program or listening to music, but if
   the guest prefer some other activity, I'll be ready to
   abandon my plans.

4.
  I'll remember to give fool proof driving directions in
  writing to anyone who needs them. I'll even go so far
  as to draw guests an accurate map.

5.
   I'll look my prettiest when the doorbell rings by stopping
   to change an hour before guest arrive and doing last minute
   chores in a perky apron; suitable for greeting the earliest
    guests if necessary.

6.
   I'll designate a place for my guests to put their wraps, even if
   its on the bed in my bedroom. (In rainy weather I will cover
   the bed with a clear plastic table cloth.)

7.
   I'm not a born cook, I'll put my faith in a good cook book.

8.
   I'll plan a menu with the fewest number of courses feasible and
   include dishes that can be made ahead and wont require last
   minute pot watching. I won't be a jumping jack during the meal.

9.
   I'll capitalize on every holiday by adding a few special little touches
   to the menu or table decorations.

10.
    I'll use imagination in my place settings and be daring when mixing
    china and place mats.

11.
    I'll be original when it comes to serving dishes. I'll heap rice in a salad bowl,
    serve shrimp curry or creole in a pottery casserole, etc.

12.
     I'll decorate my food to look as nice as it tastes, with a sprig of parsley or cress
     on dinner plates.

13.
    I'll consider serving coffee in the living room.

14.
    I wont apologize for the food I serve or the way my house looks.

15.
    I'll never, ever stuff my guests or ask them more than once if they'd like seconds.

16.
    I'll think of ways to serve plates by arranging meat, vegetables and gravy or relish
    on the same big platter.

17.
    I'll consider the dishwashing situation and decide whether: a) to use paper plates-
    (there are wonderful plastic coated ones) and/or place mats; b) to have someone
    come in and help me; c) to rinse and stack between courses and then wash the
    next morning; d) to do a quick but complete wash between courses; e) to have my
    guests help after dinner; or f) to have the ladies join me in the kitchen for a second
    cup of coffee while I wash dishes and let them drain (or complete the drying and
    putting away process)

18.
    I'll feel flattered rather than nettled when a guest joins me in the kitchen.

19.
    I'll have plenty of ashtrays and plenty of coasters on hand, I'll even have a cloth
    in a handy drawer in the living room in case a guest spills something. (once the
    spillage is wiped up, we'll both forget it)

20.
   I will remember that others smoke even if I do not and make sure to have extra
   cigarettes on hand.

21.
   I'll take it easy. I'll remember that the guests came to visit me rather than stuff
   themselves with food or inspect my home with a microscope. If I am rested and
   carefree, my party will be a success.

22.
   When I do the inviting, I'll let my guests know how long the party is intended to
    last. Once they start for the door, I'll let them continue leaving.

23.
   I'll have a wonderful time at my own party.